# Zehnder Communications, Inc > Zehnder, with locations in New Orleans, Nashville and Baton Rouge is a full-service, employee-owned marketing agency with proven experience in finance, food & beverage, health care, tourism & hospitality, education and more. The information contained in this file is intended to provide concise summaries of the website content. For more detailed information it is advised to visit the full website at https://www.wearez.com ## Case Studies - [Origin Bank Relationships Campaign](https://www.wearez.com/case-studies/origin-bank-relationships-campaign/): Discover how Zehnder partnered with Origin Bank to spotlight the authentic relationships between business customers and Origin bankers. - [Burger King’s Heritage Campaign](https://www.wearez.com/case-studies/burger-king-s-heritage-campaign/): Discover how Zehnder helped Burger King reconnect with the local Jacksonville market. - [Explore Brookhaven Branding and Web Development](https://www.wearez.com/case-studies/explore-brookhaven-branding-web-development/): Discover how Zehnder partnered with Explore Brookhaven to create a cohesive brand and a new digital experience for the destination. - [Amedisys Branding](https://www.wearez.com/case-studies/amedisys-branding/): Discover how Zehnder partnered with Amedisys to revamp its brand and wesbite, better representing its services and identity. - [Green River Whiskey Product Launch](https://www.wearez.com/case-studies/green-river-whiskey-product-launch/): Discover how Zehnder partnered with Green River Whiskey to launch their first new product in nearly a century. - [Piccadilly Rebrand](https://www.wearez.com/case-studies/piccadilly-rebrand/): Discover how Zehnder partnered with Piccadilly to attract younger customers & boost catering sales in target markets, refreshing their existing brand. - [Walton County Tourism Shoulder Season Growth](https://www.wearez.com/case-studies/walton-county-tourism-shoulder-season-growth/): Discover how Zehnder partnered with Walton County Tourism to grow Shoulder Season occupancy and boost TDT collection. - [Royal Sonesta Greasing of the Poles](https://www.wearez.com/case-studies/royal-sonesta-greasing-of-the-poles/): Discover how Zehnder partnered with Royal Sonesta to reimagine its annual Mardi Gras Greasing of the Poles event. - [Walton County Tourism Influencer Marketing](https://www.wearez.com/case-studies/walton-county-tourism-influencer-marketing/): Discover how Zehnder partnered with Walton County Tourism to bring key content creators to South Walton. - [Campus Federal Credit Union Millennial Campaign](https://www.wearez.com/case-studies/campus-federal-credit-union-millennial-campaign/): Discover how Zehnder partnered with Campus Federal Credit Union to raise brand awareness among younger audiences through a tiered marketing campaign. - [DuPage Medical Group](https://www.wearez.com/case-studies/dupage-medical-group/): Discover how Zehnder partnered with DuPage Medical Group to unify its branding, create the group's first ever comprehensive marketing campaign. - [Amedisys Website Redesign](https://www.wearez.com/case-studies/amedisys-website-redesign/): Discover how Zehnder partnered with Amedisys to create a new website, prioritizing clarity and highlighting new service offerings. - [One Gas Digital Marketing Integration](https://www.wearez.com/case-studies/one-gas-digital-marketing-integration/): Discover how Zehnder partnered with ONE Gas to create a modernized, fully integrated digital marketing plan. - [Rock ‘n’ Roll Marathon Series Registration Drive](https://www.wearez.com/case-studies/rock-n-roll-marathon-series-registration-drive/): Discover how Zehnder partnered with Rock ‘n’ Roll Marathon Series to drive brand awareness and boost registration for their 16 nationwide races. - [Ocala/Marion County Rebrand](https://www.wearez.com/case-studies/ocala-marion-county-rebrand/): Discover how Zehnder rebranded Ocala/Marion County, Florida to differentiate it from other destinations in the area. - [Burger King’s Campaign For Your Cause](https://www.wearez.com/case-studies/burger-king-s-campaign-for-your-cause/): Discover how Zehnder partnered with Burger King to generate buzz for local charities during Campaign For Your Cause. - [DMG Serving Patients Safely](https://www.wearez.com/case-studies/dmg-serving-patients-safely/): Discover how Zehnder partnered with DMG to promote patient safety during the pandemic. - [AllState Sugar Bowl Campaign](https://www.wearez.com/case-studies/allstate-sugar-bowl-campaign/): Discover how Zehnder partnered with AllState Sugar Bowl to drive fundraising efforts through a targeted marketing campaign. - [Campus Federal Interaction Center](https://www.wearez.com/case-studies/campus-federal-interaction-center/): Discover how Zehnder partnered with Campus Federal Credit Union to launch its brand new Interaction Center. - [“Feed Louisiana Love” Celebrity Food Drive](https://www.wearez.com/case-studies/feeding-louisiana-feed-louisiana-love-celebrity-food-drive/): Discover how Zehnder partnered with with Feeding Louisiana to bring attention and urgency to hunger issues in the state. - [Duly: New Name, Same Level of Care](https://www.wearez.com/case-studies/duly-new-name-same-level-of-care-case-study/): Discover how Zehnder partnered with Duly to facilitate their rebrand, reflecting growth beyond the Chicagoland market. - [Sumitomo Unified Front](https://www.wearez.com/case-studies/sumitomo-unified-front/): Discover how Zehnder partnered with Sumitomo Corporation Global Tubular Solutions to unify a collection of companies under one umbrella. - [Origin Bank Web Design](https://www.wearez.com/case-studies/origin-bank-web-design/): Discover how Zehnder partnered with Origin Bank to design a new web experience matching their position in the industry. - [Louisiana Fish Fry Superbowl Campaign](https://www.wearez.com/case-studies/louisiana-fish-fry-superbowl-campaign/): Discover how Zehnder partnered with Louisiana Fish Fry to execute a guerilla marketing campaign during the Big Game LIX. - [Visit Highlands Branding](https://www.wearez.com/case-studies/visit-highlands-branding/): Discover how Zehnder partnered with Visit Highlands to develop visitor branding. - [Woman’s Hospital’s Perinatal Mental Health Unit](https://www.wearez.com/case-studies/woman-s-hospital-s-perinatal-mental-health-unit/): Discover how Zehnder partnered with Woman’s Hospital to promote their perinatal mental health unit. - [LED Come Home, Louisiana Campaign](https://www.wearez.com/case-studies/led-come-home-louisiana-campaign/): Discover how Zehnder partnered with LED for its Come Home, Louisiana Campaign, encouraging former residents to return. - [Swerve Sweetener Branding Campaign](https://www.wearez.com/case-studies/swerve-sweetener-branding-campaign/): Zehnder partnered with Swerve Sweetener to help build the brand from scratch, positioning this unique organic sweetener as the joyfully sweet sugar alternative. - [Rock N Roll Sushi Revamp](https://www.wearez.com/case-studies/rock-n-roll-sushi-revamp/): Discover how Zehnder partnered with Rock N Roll Sushi to turn up the volume on their social media and web reach. - [Hotel Vinache: A Hotel Brand Transformation](https://www.wearez.com/case-studies/hotel-vinache-hotel-brand-transformation/): Zehnder partnered with Crescent Hotels & Resorts for a historic hotel rebrand, reimagining a downtown New Orleans site as the modern Hotel Vinache. - [Woman’s Hospital’s 400,000th Baby](https://www.wearez.com/case-studies/woman-s-hospital-s-400-000th-baby/): Discover how Zehnder partnered with Woman’s Hospital to celebrate their 400,000th birth. - [Mississippi Power Hometown Marketing Campaign](https://www.wearez.com/case-studies/mississippi-power-hometown-marketing-campaign/): Discover how Zehnder partnered with Mississippi Power, developing an integrated marketing campaign that increased awareness and built goodwill. - [South Walton Culinary Experiences Campaign](https://www.wearez.com/case-studies/south-walton-culinary-experiences-campaign/): Discover how Zehnder partnered with Walton County Tourism to strengthen the position of South Walton, Florida, as a premier culinary destination. - [AI-Powered Fraud Simulations for Regional Banks](https://www.wearez.com/case-studies/ai-powered-fraud-simulations-for-regional-banks/): Fraud is evolving fast. Origin Bank worked with Zehnder to launch AI-powered, interactive fraud prevention training for its customers, with powerful results. - [Walton County Tourism Covid-19 Response](https://www.wearez.com/case-studies/walton-county-tourism-covid-19-response/): Discover how Zehnder partnered with Walton County Tourism to strategize, develop, and launch a pandemic response. - [Walton County Tourism Branding](https://www.wearez.com/case-studies/walton-county-tourism-branding/): Discover how Zehnder partnered with Walton County Tourism to totally reimagine this destination's brand. - [Fireball Rebrand](https://www.wearez.com/case-studies/fireball-rebrand/): Discover how Zehnder partnered with Sazerac to make Fireball Cinnamon Whisky a go-to shot in bars around the globe. - [Woman's Hospital Mother’s Day Burger](https://www.wearez.com/case-studies/womans-hospital-mother-s-day-burger/): Discover how Zehnder partnered with Woman’s Hospital to create a unique public relations effort for Woman's to own Mother’s Day. - [Keep Walton County Beautiful: Sustainable Tourism](https://www.wearez.com/case-studies/keep-walton-county-beautiful-sustainable-tourism/): Discover how Zehnder partnered with Walton County Tourism to launch Keep Walton County Beautiful, a sustainable tourism initiative. - [Bally’s Baton Rouge Grand Opening](https://www.wearez.com/case-studies/bally-s-baton-rouge-grand-opening/): Discover how Zehnder partnered with Bally’s to support the grand opening of Bally’s Baton Rouge Casino and Hotel. - [Celebrating the Louisiana Year of Food](https://www.wearez.com/case-studies/celebrating-louisiana-year-food/): Zehnder partnered with Louisiana Office of Tourism for the Year of Food, highlighting Louisiana cultural food experiences that make traveling here special. - [The New FAM Tour: Integrated Golf Travel Marketing](https://www.wearez.com/case-studies/new-fam-tour-integrated-golf-travel-marketing/): Zehnder partnered with Walton County Tourism to showcase South Walton’s world-class golf scene as an attractive focal point for the destination. ## News - [NEW MARDI GRAS APP TRACKS PARADES IN REAL TIME](https://www.wearez.com/markdown/news/new-mardi-gras-app-tracks-parades-in-real-time/index.html.md) - [Zehnder Wins Big at Addy Awards](https://www.wearez.com/markdown/news/zehnder-wins-big-at-addy-awards/index.html.md) - [Zehnder Wins 3 Silver at Nashville Ad Fed Awards](https://www.wearez.com/markdown/news/zehnder-wins-3-silver-at-nashville-ad-fed-awards/index.html.md) - [Zehnder Opens Nashville Office](https://www.wearez.com/markdown/news/zehnder-opens-nashville-office/index.html.md) - [Zehnder Recognized in Best Places to Work for the 8th Year](https://www.wearez.com/markdown/news/zehnder-recognized-in-best-places-work-for-8th-year/index.html.md) - [Carrie Underwood, Jason Aldean Create Buzz at Bayou Country Superfest](https://www.wearez.com/markdown/news/carrie-underwood-jason-aldean-create-buzz-at-bayou-country-superfest/index.html.md) - [Zehnder named one of Fastest Growing Companies](https://www.wearez.com/markdown/news/zehnder-named-one-fastest-growing-companies/index.html.md) - [Same Great Agency, Better Workspace](https://www.wearez.com/markdown/news/same-great-agency-better-workspace/index.html.md) - [Zehnder Communications Promotes Chassaignac to CEO](https://www.wearez.com/markdown/news/zehnder-communications-promotes-chassaignac-ceo/index.html.md): Zehnder Communications has promoted Henry Chassaignac from president/executive creative director to chief executive officer. - [Zehnder Named 'Best Place to Work’ Record 9th Consecutive Year](https://www.wearez.com/markdown/news/zehnder-named-best-place-work-record-9th-consecutive-year/index.html.md) - [Zehnder at the ADDYs](https://www.wearez.com/markdown/news/zehnder-at-addys/index.html.md) - [Zehnder Teams with DMG to Show the Value of Physician Leadership](https://www.wearez.com/markdown/news/zehnder-teams-with-dmg-show-value-physician-leadership/index.html.md) - [New Orleans Firm To Create First "AR" Application Designed For Music Concert](https://www.wearez.com/markdown/news/new-orleans-firm-create-first-ar-application-designed-for-music-concert/index.html.md) - [Zehnder Wins 3 National Gold ADDYs](https://www.wearez.com/markdown/news/zehnder-wins-3-national-gold-addys/index.html.md) - [It’s About More Than Just Stuff](https://www.wearez.com/markdown/news/it-s-about-more-than-just-stuff/index.html.md) - [Zehnder Welcomes New Clients](https://www.wearez.com/markdown/news/zehnder-welcomes-new-clients/index.html.md) - [Long Hair & Missing Teeth: Crucial Considerations for the NHL All-Star Game?](https://www.wearez.com/markdown/news/long-hair-missing-teeth-crucial-considerations-for-nhl-all-star-game/index.html.md) - [Zehnder & The National WWII Museum: Honoring the Past with Modern Day Technology](https://www.wearez.com/markdown/news/zehnder-national-wwii-museum-honoring-past-with-modern-day-technology/index.html.md) - [Zehnder Wins 2 Awards at Ad Fed Competition](https://www.wearez.com/markdown/news/zehnder-wins-2-awards-at-ad-fed-competition/index.html.md) - [Zehnder Wins 10 International Telly Awards](https://www.wearez.com/markdown/news/zehnder-wins-10-international-telly-awards/index.html.md) - [Zehnder at the ADDY Awards](https://www.wearez.com/markdown/news/zehnder-at-addy-awards/index.html.md) - [Zehnder Names Chassaignac President](https://www.wearez.com/markdown/news/zehnder-names-chassaignac-president/index.html.md) - [Zehnder Wins Two Best Of Show Honors at New Orleans AAF Awards](https://www.wearez.com/markdown/news/zehnder-wins-two-best-show-honors-at-new-orleans-aaf-awards/index.html.md) - [Jeff Zehnder Recognized as one of New Orleans’ Top 50 Most Influential People](https://www.wearez.com/markdown/news/jeff-zehnder-recognized-as-one-new-orleans-top-50-most-influential-people/index.html.md): We’d like to formally congratulate our CEO, Jeff Zehnder, for his placement on New Orleans’ “50 Most Influential People” list! This award recognizes his years of dedication to our agency and the great - [Shelton, Lambert Are Big CMA Winners, But ‘Pontoon’ is Show’s Hottest Topic](https://www.wearez.com/markdown/news/shelton-lambert-are-big-cma-winners-but-pontoon-show-s-hottest-topic/index.html.md) - [Key Stats For Super Bowl XLVII](https://www.wearez.com/markdown/news/key-stats-for-super-bowl-xlvii/index.html.md) - [Zehnder Wins 16 Addys in Baton Rouge Market](https://www.wearez.com/markdown/news/zehnder-wins-16-addys-in-baton-rouge-market/index.html.md) - [Zehnder Sponsors The Big Payback](https://www.wearez.com/markdown/news/zehnder-sponsors-big-payback/index.html.md) - [Zehnder Acquires Social Media Firm](https://www.wearez.com/markdown/news/zehnder-acquires-social-media-firm/index.html.md) - [Zehnder on Best Places List for 12th Straight Year](https://www.wearez.com/markdown/news/zehnder-on-best-places-list-for-12th-straight-year/index.html.md) - [Zehnder Communications Launches New Creative Video and Photography Studio Spelunker Mountain](https://www.wearez.com/markdown/news/zehnder-communications-launches-new-creative-video-photography-studio-spelunker-mountain/index.html.md) - [Zehnder Communications Unveils Brand Refresh, Custom AI Services](https://www.wearez.com/markdown/news/zehnder-communications-unveils-brand-refresh-custom-ai-services/index.html.md): Zehnder Communications unveiled its “We Are Z” brand refresh with the launch of a new logo and website. - [Zehnder Wins 17 Awards at B.R. Ad Fed Competition](https://www.wearez.com/markdown/news/zehnder-wins-17-awards-at-b-r-ad-fed-competition/index.html.md) - [Maroon 5 Most Mentioned in Jazz Fest Social Media](https://www.wearez.com/markdown/news/maroon-5-most-mentioned-in-jazz-fest-social-media/index.html.md) - [Zehnder in Print](https://www.wearez.com/markdown/news/zehnder-in-print/index.html.md) - [Zehnder Named a Top 5 Advertising Agency in Nashville](https://www.wearez.com/markdown/news/zehnder-named-top-5-advertising-agency-in-nashville/index.html.md) - [Zehnder Wins Three Silver Nashville AAF Awards for 30A’s Dumpster Diver Apparel](https://www.wearez.com/markdown/news/zehnder-wins-three-silver-nashville-aaf-awards-for-30a-s-dumpster-diver-apparel/index.html.md) - [Learn How Data Drives Our Work](https://www.wearez.com/markdown/news/learn-how-data-drives-our-work/index.html.md) - [Zehnder Moves to an Employee Stock Ownership Plan (ESOP)](https://www.wearez.com/markdown/news/zehnder-moves-employee-stock-ownership-plan-esop/index.html.md) - [Grey Goose, Bloody Marys Reign at Tales of the Cocktail](https://www.wearez.com/markdown/news/grey-goose-bloody-marys-reign-at-tales-cocktail/index.html.md) - [Zehnder Acquires EMH Strategy](https://www.wearez.com/markdown/news/zehnder-acquires-emh-strategy/index.html.md) - [Zehnder on Best Places List for 10th Straight Year](https://www.wearez.com/markdown/news/zehnder-on-best-places-list-for-10th-straight-year/index.html.md) - [Helping Louisiana Flood Victims](https://www.wearez.com/markdown/news/helping-louisiana-flood-victims/index.html.md) - [Zehnder Wins Regional Best of Show in AAF District 7](https://www.wearez.com/markdown/news/zehnder-wins-regional-best-show-in-aaf-district-7/index.html.md) - [Zehnder Chosen to Market Florida Tourism Council](https://www.wearez.com/markdown/news/zehnder-chosen-market-florida-tourism-council/index.html.md) - [Zehnder Ranks No. 25 in ‘LSU 100’ List of Companies](https://www.wearez.com/markdown/news/zehnder-ranks-no-25-in-lsu-100-list-companies/index.html.md) - [Making a Difference With Blue Pinwheels](https://www.wearez.com/markdown/news/making-difference-with-blue-pinwheels/index.html.md) - [Zehnder Helps Launch First-in-Class Prebiotic Supplement](https://www.wearez.com/markdown/news/zehnder-helps-launch-first-in-class-prebiotic-supplement/index.html.md) - [Zehnder Included in Inc. 5000 Fastest-Growing Private U.S. Companies for 2014](https://www.wearez.com/markdown/news/zehnder-included-in-inc-5000-fastest-growing-private-u-s-companies-for-2014/index.html.md) - [Swayne Nominated for AAF Nashville's Creative Driver Award](https://www.wearez.com/markdown/news/swayne-nominated-for-aaf-nashvilles-creative-driver-award/index.html.md) - [Zehnder Hired as Agency of Record for Piccadilly Restaurants LLC](https://www.wearez.com/markdown/news/zehnder-hired-as-agency-record-for-piccadilly-restaurants-llc/index.html.md) - [Zehnder Helps Launch 30A Dumpster Diver™ Apparel Line](https://www.wearez.com/markdown/news/zehnder-helps-launch-30a-dumpster-diver-apparel-line/index.html.md) - [Zehnder Helps Amedisys Launch New Brand](https://www.wearez.com/markdown/news/zehnder-helps-amedisys-launch-new-brand/index.html.md) - [Zehnder Helps the Louisiana Department of Education Prove How Teachers are Irreplaceable](https://www.wearez.com/markdown/news/zehnder-helps-louisiana-department-education-prove-how-teachers-are-irreplaceable/index.html.md) - [Zehnder Named Agency of Record for IRONMAN, Rock ’n’ Roll Marathon Series](https://www.wearez.com/markdown/news/zehnder-named-agency-record-for-ironman-rock-n-roll-marathon-series/index.html.md) - [Zehnder Wins 7 Awards at Ad Fed Competition](https://www.wearez.com/markdown/news/zehnder-wins-7-awards-at-ad-fed-competition/index.html.md) - [For 11th Straight Year, Zehnder on ‘Best Places to Work’ List](https://www.wearez.com/markdown/news/for-11th-straight-year-zehnder-on-best-places-work-list/index.html.md) - [Zehnder Donates For Christmas '13](https://www.wearez.com/markdown/news/zehnder-donates-for-christmas-13/index.html.md) - [“Return on Relationships” campaign shows meaning of true connections in banking](https://www.wearez.com/markdown/news/return-on-relationships-campaign-shows-meaning-true-connections-in-banking/index.html.md) - [Zehnder Takes Home 13 Telly Awards](https://www.wearez.com/markdown/news/zehnder-takes-home-13-telly-awards/index.html.md) - [Zehnder Communications Expands Capabilities with New Integrated Communications Department, Promotes Allison Stiel to Vice President](https://www.wearez.com/markdown/news/zehnder-communications-expands-capabilities-with-new-integrated-communications-department-promotes-allison-stiel-vice-president/index.html.md) - [HSMAI to Honor Zehnder Communications with Three Awards: Best of Category, Silver Award and Bronze Adrian Award for Outstanding Travel Marketing](https://www.wearez.com/markdown/news/hsmai-honor-zehnder-communications-with-three-awards-best-category-silver-award-bronze-adrian-award-for-outstanding-travel-marketing/index.html.md) - [ZEHNDER COMMUNICATIONS NAMED ONLY LOUISIANA PARTNER OF AMIN WORLDWIDE](https://www.wearez.com/markdown/news/zehnder-communications-named-only-louisiana-partner-amin-worldwide/index.html.md) ## Insights - [Tracking the Unanticipated in Real Time](https://www.wearez.com/markdown/insights/tracking-the-unanticipated-in-real-time/index.html.md): The past year and a half has been an unprecedented case study in the mass adoption of new technologies in healthcare and finance. - [Day in the Life: Zehnder Designer, Georgia Gilmore](https://www.wearez.com/markdown/insights/day-in-life-zehnders-designer-georgia-gilmore/index.html.md): New working mom Georgia Gilmore is a long time Z rockstar who plays a critical role on our Creative team. As a designer, Georgia works with a large variety of our clients, from healthcare to tourism a - [Social Media Marketing vs Content Marketing](https://www.wearez.com/markdown/insights/social-media-marketing-vs-content-marketing/index.html.md): Today, most digital marketing campaigns combine different strategies to create a cohesive plan. However, when it comes to Social Media Marketing vs Content Marketing, it can be hard to tell the two ap - [Tourism will come back. Until then, focus on what needs attention right now.](https://www.wearez.com/markdown/insights/tourism-will-come-back-until-then-focus-on-what-needs-attention-right-now/index.html.md): 2020 was supposed to be a banner year for travel and tourism. A few months in, the global pandemic halted all nonessential travel, devastating the entire industry. Where do we go from here? - [On the Cutting Edge at CES 2019, Part II](https://www.wearez.com/markdown/insights/on-cutting-edge-at-ces-2019-part-ii/index.html.md): Our wily Creative Technologist, Rob Hudak, was back for day 2 of the Consumer Electronics Show (CES) to see what’s up-and-coming in the tech world, and how we can best use it to help our clients. - [Creativity Connects ](https://www.wearez.com/markdown/insights/creativity-connects-688743767/index.html.md): From the way we communicate to the way we’ve arranged our offices, Zehnder has made creative strategy a cross-pollinating process. - [The Future of Banking Requires a New Perspective, and it Starts with Digital Engagement](https://www.wearez.com/markdown/insights/future-banking-requires-new-perspective-it-starts-with-digital-engagement/index.html.md): A few months into the economic fallout from coronavirus, we see that no industry has been spared, and many of them will never look the same again. - [How to Get Started with Influencer Marketing](https://www.wearez.com/markdown/insights/how-get-started-with-influencer-marketing/index.html.md): In today’s innovative digital media space, influencer marketing is a key component of a well-rounded strategy. Once a vanguard for social media trailblazers, it’s quickly becoming the norm. From burge - [TikTok for Brands: What You Need to Know](https://www.wearez.com/markdown/insights/tiktok-for-brands-what-you-need-know/index.html.md): Unless you’re living under a rock, you know that there’s been a ton of news surrounding social media app TikTok lately. The app has been gaining traction among Gen Z and millennial audiences for a whi - [Getting Ready for Google Analytics 4: Your Guide to GA4](https://www.wearez.com/markdown/insights/getting-ready-for-google-analytics-4-your-guide-ga4/index.html.md): Web analytics are the backbone of any effective marketing strategy. And without information and metrics to measure performance, it’s almost impossible to make the right investments and digital marketi - [Video Marketing: Is this missing from your strategy?](https://www.wearez.com/markdown/insights/video-marketing-missing-from-your-strategy/index.html.md): "When was the last time you browsed the internet without scrolling past a video?It’s probably been a while. Video marketing is one of the fastest-growing marketing strategies, helping brands to at - [Zehnder + Teslasuit Part 2: VR Training in the Oil & Gas and Energy industry with Teslasuit + a visit to the TEC»Next Conference](https://www.wearez.com/markdown/insights/zehnder-teslasuit-part-2/index.html.md): In our first installment we explained the features of the Teslasuit, a haptic suit technology that allows you to feel physical sensation in a Virtual Reality environment, track your bio feedback and control movement within the VR experience. One of the most effective uses of Teslasuit’s haptic technology is to enhance the experience of Virtual Reality in Enterprise training solutions. Imagine feeling the sensation of vibrations of machines, the heat from a fire, or the feeling of rain and wind in Virtual Reality while training for a hazardous job - that is the experience Teslasuit brings to the VR mix. - [8 Stages of Travel](https://www.wearez.com/markdown/insights/8-stages-of-travel-infographic/index.html.md): Learn how to connect with consumers at every stage of their travel journey with this interactive infographic. - [How solid is your crisis plan? Start with these 9 questions](https://www.wearez.com/markdown/insights/how-solid-your-crisis-plan-start-with-these-9-questions/index.html.md): Odds are, your company doesn’t have a crisis plan. Even if you do, it’s likely inadequate or out of date, creating a false sense of security when disaster strikes next. - [7 Questions to Ask Yourself Before Hiring a Celebrity Endorser](https://www.wearez.com/markdown/insights/7-questions-ask-yourself-before-hiring-celebrity-endorser/index.html.md): It’s no secret that a celebrity endorsement – big or small – can prove worthy of its high price if done right. But given today’s media landscape (think TMZ, The Smoking Gun, Reddit, and the endless po - [3 Ways to Make Your Brand Mobile](https://www.wearez.com/markdown/insights/3-ways-make-your-brand-mobile/index.html.md): Mobile devices have changed the way we live our lives. Now, more than ever, consumers expect brands to be mobile friendly. - [Zehnder Explores CES 2020: Day Two](https://www.wearez.com/markdown/insights/zehnder-explores-ces-2020-day-two/index.html.md): Follow more of Rob’s journey throughout CES! Follow us on social media for live takeovers and tech spotlights. Are you at CES? Let us know at beyond@z-comm.com and schedule a meet up! - [Zehnder Explores CES 2020: Day Three](https://www.wearez.com/markdown/insights/zehnder-explores-ces-2020-day-three/index.html.md): Follow more of Rob’s journey throughout CES! Follow us on social media for live takeovers and tech spotlights. Have any insights into the tech we find? Let us know at beyond@z-comm.com. - [What Coronavirus Has Taught Us About the Importance of Digital Productivity](https://www.wearez.com/markdown/insights/what-coronavirus-has-taught-us-about-importance-digital-productivity/index.html.md) - [Snapchat: Self-Destructing Photos that Can Build Your Brand](https://www.wearez.com/markdown/insights/snapchat-self-destructing-photos-that-can-build-your-brand/index.html.md): When Instagram launched in 2010, it was mostly used to share cat photos. Not too shortly after, brands like Starbucks and Nike came on board – because where the audience goes, the brands go. - [In the COVID era, email marketing can keep restaurants connected with customers.](https://www.wearez.com/markdown/insights/in-covid-era-email-marketing-can-keep-restaurants-connected-with-customers/index.html.md): As technology goes, email might seem a little mature. After all, we’ve been using it for about a quarter-century now. Yet, it’s still one of the most effective ways for restaurants to connect and stay - [5 Rules for Refreshing Your Website](https://www.wearez.com/markdown/insights/5-rules-for-refreshing-your-website/index.html.md): Remember the strange and bizarre features of the early Internet days? Flash images, pop-up windows, clip art, and cheesy intro music? (Also known as the world's worst website?) - [Programmatic Marketing Is Here and Now](https://www.wearez.com/markdown/insights/programmatic-marketing-here-now/index.html.md): Unless you’ve been under a rock, you know that programmatic marketing is the future of digital advertising. But what is it? - [Looking ahead to CES 2020](https://www.wearez.com/markdown/insights/zehnder-looking-forward-ces-2020/index.html.md): We are headed back to CES in Las Vegas this year and are expecting to see more folding screens, higher resolution TVs, and helpful robots. As we prep for consumer electronic enlightenment, here are some questions we hope to answer when we hit the ground at CES 2020. - [Digital Marketing Analytics 101: Why it's Important](https://www.wearez.com/markdown/insights/digital-marketing-analytics-101-why-important/index.html.md): Effective marketing is data-driven. Digital marketing analytics not only measure success but also form the basis of actionable and business-driven insights. - [Our Top Social Media Tools & Tips](https://www.wearez.com/markdown/insights/our-top-social-media-tools-tips/index.html.md): Over the past two years, we've attended premier digital marketing events, including Nashville’s Social Media Tourism Symposium, Cleveland’s Content Marketing World, and New Orleans’s SkillPath Social - [The 3 Step Multi-funnel Marketing Method for Marketing MBA and EMBA Programs](https://www.wearez.com/markdown/insights/market-your-mba-program-3-steps/index.html.md): Learn about the three-step multi-funnel marketing method for marketing MBA and EMBA programs to prospective students. - [Unlocking the Power of Voice Search: Why Optimizing Your Website is Essential](https://www.wearez.com/markdown/insights/unlocking-power-voice-search-why-optimizing-your-website-essential/index.html.md): Once upon a time, the idea of asking an AI assistant for vacation recommendations was science fiction fantasy. - [Five Ways to Recession-Proof Your Business](https://www.wearez.com/markdown/insights/five-ways-recession-proof-your-business/index.html.md): If you’ve been paying attention to the news the past few months, you likely have heard warnings about an impending recession, or two consecutive quarters of negative economic growth. Since the U.S. is - [Beyond Security Measures: Banking Fraud Prevention](https://www.wearez.com/markdown/insights/beyond-security-measures-banking-fraud-prevention/index.html.md): As artificial intelligence and technology become more advanced, so do thieves and scammers. In 2022 alone, the Federal Trade Commission reported $8.8 billion in losses from scam activity, a 30% increa - [Customer-Centric Marketing for the New Year](https://www.wearez.com/markdown/insights/customer-centric-marketing-for-new-year/index.html.md): Boosting bottom lines and ramping up ROI might make your business look good on paper, but customer satisfaction is key to sustainable, long-term growth. If you want a business that goes the distance, - [Intent-Driven Advertising on Facebook: What You Need to Know](https://www.wearez.com/markdown/insights/intent-driven-advertising-on-facebook/index.html.md): Digital advertisers rejoice: a new tool just came out that will take us one step closer to our audiences. Kenshoo, a Facebook Strategic Preferred Marketing Developer, recently introduced Intent-Driven - [Business Success Requires Business Strategy](https://www.wearez.com/markdown/insights/business-success-requires-business-strategy/index.html.md): Why would an ad agency have a business strategy team? Because success for your company is more than the sum of its parts ‒ it’s how well those parts work together in the competitive environment. - [Day in the Life: Zehnder Creative Technologist, Rob Hudak](https://www.wearez.com/markdown/insights/day-in-life-zehnder-creative-technologist-rob-hudak/index.html.md): "Zehnder’s resident mad scientist and Creative Technologist, Rob Hudak, pops out of bed each morning ready for a day that looks nothing like the one before it. With a workday bookended by dad duties a - [5 Ways to Stand Out at an In-Person Event](https://www.wearez.com/markdown/insights/5-ways-to-stand-out-at-an-in-person-event/index.html.md): A recent study showed that more than 70% of business leaders view in-person contact as the most effective form of communication. They believed it was more powerful than online or over-the-phone intera - [How to Craft a Smarter Google AdWords Campaign](https://www.wearez.com/markdown/insights/craft-smarter-google-adwords-campaign/index.html.md): Google’s online search-based advertising platform, known as AdWords, is an intimidating yet powerful tool for marketers to manage. AdWords allows brands to target audiences with digital ads that appea - [A Roundtable Discussion From Our Leaders – What To Focus On Right Now](https://www.wearez.com/markdown/insights/roundtable-discussion-from-our-leaders/index.html.md): The uncharted waters of the coronavirus pandemic have created a great deal of uncertainty when it comes to navigating the next steps for your business. While marketing may not be your top priority, th - [The Evolving Face of Marketing 2022](https://www.wearez.com/markdown/insights/evolving-face-marketing-2022/index.html.md): When it comes to a new year, marketing is no different from most aspects of our day-to-day lives. - [B2B Content Marketing Trends](https://www.wearez.com/markdown/insights/b2b-content-marketing-trends/index.html.md): The B2B landscape is constantly evolving. If you want to capture your target audience’s attention, you have to stay ahead of the curve. 71% of B2B marketers agree content marketing is more important t - [Facebook: You Get What You Pay For](https://www.wearez.com/markdown/insights/facebook-you-get-what-you-pay-for/index.html.md): We’re guessing that you checked your Facebook News Feed today — and probably did yesterday. And the day before that. If advertisers want to grab an audience’s attention, they know to head to the Feed - [Is Your Brand Ready for a Crisis? Ask Yourself These 10 Questions](https://www.wearez.com/markdown/insights/brand-ready-crisis-ask-yourself-these-10-questions/index.html.md): "When crisis strikes, it’s impossible not to have anxiety about the future. But what you shouldn’t have is regret about how you haven’t prepared for this moment in the past.If your company is well p - [Social Media and the Art of Conversation](https://www.wearez.com/markdown/insights/social-media-art-conversation/index.html.md): If an ad paints a picture of your brand, social media gives it dimension and texture. Getting mentioned in a media story gives your audience something to talk about. Social media allows you to join th - [On the Cutting Edge at CES 2019, Part III](https://www.wearez.com/markdown/insights/on-cutting-edge-at-ces-2019-part-iii/index.html.md): Rob Hudak, our Creative Technologist, spent a few days at CES taking in cutting edge technology and thinking about how we can best use it for our clients. He felt that Google made a particularly stron - [Marketing Trends to Watch in 2025](https://www.wearez.com/markdown/insights/marketing-trends-watch-in-2025/index.html.md): Zehnder Communications, with locations in New Orleans, Nashville and Baton Rouge is a full-service marketing agency with proven experience in finance, food & beverage, health care, tourism & hospital - [Zehnder Explores CES 2020: Day One](https://www.wearez.com/markdown/insights/zehnder-explores-ces-2020-day-one/index.html.md): Follow more of Rob’s journey throughout CES! Follow us on social media for live takeovers and tech spotlights. Are you at CES? Let us know at beyond@z-comm.com and schedule a meet up! - [Whodunits and alien abductions: How one agency relied on its strengths to cope with the pandemic](https://www.wearez.com/markdown/insights/whodunits-alien-abductions-how-one-agency-relied-on-its-strengths-cope-with-pandemic/index.html.md): Creativity? Yeah, we’ve got it. Our staff is filled with musicians, artists, technologists and diverse personalities. Faced with the circumstances of a global pandemic, we tapped into that energy for - [Threads vs. Twitter: Weaving a brand narrative](https://www.wearez.com/markdown/insights/threads-vs-twitter-weaving-brand-narrative/index.html.md): Move over, Twitter – there’s a new text-based conversation app in town. And like Facebook, Instagram, and WhatsApp, it’s made by Meta. - [ALS Ice Bucket Challenge](https://www.wearez.com/markdown/insights/als-ice-bucket-challenge/index.html.md): Ever wonder how impactful social media can be – especially when it comes to people actually pulling out their wallets? Using millions of data points, we measured just how much Twitter conversations im - [Is Your Website Failing You? 6 Signs It’s Time for a New Site](https://www.wearez.com/markdown/insights/your-website-failing-you-6-signs-it-s-time-for-new-site/index.html.md): With advancements and rapidly changing trends in digital technology, digital marketing is constantly evolving. As new technologies emerge, so do web design trends. And in today’s digital landscape, st - [Which Comes First: Technology or the Idea?](https://www.wearez.com/markdown/insights/which-comes-first-technology-idea/index.html.md): "Apparently, Yesterday just fell into Paul McCartney’s head one morning. He woke up, went to his piano, and composed the entire melody in one sitting.But what if Paul didn’t have a piano that mornin - [Where’s the Beat? For Zehnder, it never went away.](https://www.wearez.com/markdown/insights/where-s-beat-for-zehnder-it-never-went-away/index.html.md): It began at Zehnder’s 2010 Christmas party, an ’80s themed karaoke extravaganza that included Where’s the Beat?, a live band with our own staff members. In our hearts, the band never died – unfortunat - [Social Media as Lead Generation: Making Complex Topics Digestible](https://www.wearez.com/markdown/insights/social-media-as-lead-generation-making-complex-topics-digestible/index.html.md): When topics get complicated, creating thumb-stopping content that audiences want to read can seem impossible. - [Influencer Marketing Magic: South Walton Unpacked](https://www.wearez.com/markdown/insights/influencer-marketing-magic-south-walton-unpacked/index.html.md): t Zehnder, we’ve been doing influencer marketing since before it was a buzzword. - [Craft Smarter, Better Content with this Undiscovered Tool](https://www.wearez.com/markdown/insights/craft-smarter-better-content-with-undiscovered-tool/index.html.md): We all know that Google Analytics is a powerful tool to view how your brand’s audience interacts within your website. For example, you can easily see where your website visitors click the most, how lo - [On the Cutting Edge at CES 2019, Part IV](https://www.wearez.com/markdown/insights/on-cutting-edge-at-ces-2019-part-iv/index.html.md): "This is part 4 of our ongoing recap from CES. If you missed our previous recaps, click here for Day 1, Day 2, or Day 3.After spending a few days taking in and digesting all that there is to see at - [Successful Brand Strategy Tips for Marketers](https://www.wearez.com/markdown/insights/successful-brand-strategy-for-marketers/index.html.md): It’s no secret that a solid brand strategy is the key to success — but when was the last time you revisited your company’s strategy? Freshen up your brand with a refined brand strategy, or start from - [On the Cutting Edge at CES 2019, Part I](https://www.wearez.com/markdown/insights/on-cutting-edge-at-ces-2019-part-i/index.html.md): At Zehnder, we pride ourselves on being at the intersection of technology and marketing – we’re invested in parsing the technological wheat from the chaff and using it to make your brand better. - [5 Reasons Why Integrated Marketing Works](https://www.wearez.com/markdown/insights/5-reasons-why-integrated-marketing-works/index.html.md): You might have noticed that many agencies describe themselves as “integrated, - [Facebook Bots: Examples of How They Can Work In Your Industry](https://www.wearez.com/markdown/insights/facebook-bot-examples/index.html.md): Facebook recently unveiled Messenger Bots, which provide automated communication with users. View examples of how bots can be used in any industry. - [Owning It: Why Our Agency Has Employee Shareholders](https://www.wearez.com/markdown/insights/owning-it-why-our-agency-has-employee-shareholders/index.html.md): When I started Zehnder 20 years ago, I was the only owner (and only employee). But even then, I knew that I wanted my agency to be different — not only in the way we approached our work and client rel - [Respond Now or Rank Never: The SEO Argument for Responsive Web Design](https://www.wearez.com/markdown/insights/responsive-web-design-seo/index.html.md): Learn why your brand should make its website responsive for the best SEO performance. - [Keeping Your Brand Safe Online Isn’t Easy, and It’s About to Get More Complicated](https://www.wearez.com/markdown/insights/keeping-your-brand-safe-online-isnt-easy-and-its-about-to-get-more-complicated/index.html.md): If your company’s ads appear online, your rep has probably mentioned brand safety. - [Telehealth Benefits Consumers and Your Bottom Line](https://www.wearez.com/markdown/insights/telehealth-benefits-consumers-you-bottom-line/index.html.md): Is your group not offering telehealth? You could be missing an opportunity to improve consumers’ health, along with a vital revenue stream. - [Rebrand Your Bank: 10 Steps Toward Success](https://www.wearez.com/markdown/insights/bank-rebrand-ten-steps-to-success/index.html.md): We reflected on ten steps we’d recommend to any financial institution looking to evolve their brand. Keep reading to get the best out of your bank’s rebranding efforts. - [Mr. Rubber, Meet Mr. Road: Mobile Marketing Yields a New Level of Media-Buying Accountability](https://www.wearez.com/markdown/insights/media-mobile-marketing/index.html.md): Mobile marketing is easier and more affordable than you may think but having a great ad isn’t good enough. - [Listen Up! How Podcasts are Changing the Ad Industry](https://www.wearez.com/markdown/insights/listen-up-how-podcasts-are-changing-the-ad-industry/index.html.md): Did you listen to the podcast Serial? With more than 40 million estimated downloads to date, it’s clear that this is one story that people can’t stop talking about. As this true-story murder mystery p - [R.I.P. Adobe Flash. Here’s What it Means for Your Brand.](https://www.wearez.com/markdown/insights/rip-adobe-flash-heres-what-means-your-brand/index.html.md): The world of online banner ads is experiencing a rebirth — or rather, a redesign. As popular web browsers and networks like Google, Mozilla, and Facebook put a ban on Flash, advertisers are moving awa - [Using your Digital and Marketing Analytics to Boost Profits](https://www.wearez.com/markdown/insights/using-your-digital-and-marketing-analytics-to-boost-profits-a-series/index.html.md): Key Performance Indicator (KPI), Click-Through Rate (CTR), Bounce Rate, Conversions, Engagement, Cost per Click (CPC), Search Engine Optimization (SEO) – these are all commonly used digital analytics - [WANTED: Relationship providing love, security, personal and financial growth. And freedom.](https://www.wearez.com/markdown/insights/who-wouldn-t-want-kind-relationship-with-their-bank/index.html.md): "Who wouldn’t want this kind of relationship with their bank?For decades, banks have tried to be a financial soulmate for their customers, but few get it right. Why?It could be that banks have big - [Don’t have a crisis plan? Competitors can’t wait until the next disaster hits your company.](https://www.wearez.com/markdown/insights/don-t-have-crisis-plan-competitors-can-t-wait-until-next-disaster-hits-your-company/index.html.md): Your business isn’t controversial. You’re rarely affected by other industries or trends. Sure, a lot of things can go wrong, but no one can prepare for them all. - [City Business Feature: New Orleans is a City of Hope](https://www.wearez.com/markdown/insights/city-business-feature-new-orleans-city-hope/index.html.md): Zehnder Communications, with locations in New Orleans, Nashville and Baton Rouge is a full-service marketing agency with proven experience in finance, food & beverage, health care, tourism & hospital - [Debunking Common Social Media Myths](https://www.wearez.com/markdown/insights/debunking-common-social-media-myths-8772021/index.html.md): In the past decade, social media marketing has exploded. And with rapid growth comes growing pains. - [The Inbox is a Battlefield: Here’s How to Win](https://www.wearez.com/markdown/insights/inbox-battlefield-heres-how-to-win/index.html.md): "There’s a reason advertisers refer to your inbox as a battlefield. It’s a place where hundreds of personal, professional, and commercial contacts fight for your attention – and few succeed past a sim - [Verizon Acquired AOL: What it Says About the Future of Advertising](https://www.wearez.com/markdown/insights/verizon-acquired-aol-says-about-future-advertising/index.html.md): Verizon’s recent announcement that the company is purchasing AOL says quite a bit about the evolution of the media and advertising industries. Learn why Verizon is willing to pay a premium for AOL’s d - [A Look Back: Fireball Cinnamon Whisky](https://www.wearez.com/markdown/insights/look-back-fireball-cinnamon-whisky/index.html.md): Fireball Whisky is a cinnamon whisky that “tastes like heaven, burns like hell” and you’ve probably heard of it. That wasn’t the case at the beginning. - [What I learned at INBOUND 2017](https://www.wearez.com/markdown/insights/what-i-learned-at-inbound-2017/index.html.md): What I Learned at INBOUND 2017 - Eye-opening marketing lessons from Uber, Pixar, Refinery29, Michelle Obama & more. - [Five SEO Basics You Were Too Embarrassed to Ask About](https://www.wearez.com/markdown/insights/seo-basics-you-were-embarrassed-ask-about/index.html.md): If you have beginner-level questions about search engine optimization (SEO) that you’re too embarrassed to ask, here’s your chance to find answers. We’ve created an SEO 101 guide that covers the basics of this crucial web strategy. Boost your brand’s online presence with these five fundamental facts about SEO. - [Zehnder Attends Skift Global Forum](https://www.wearez.com/markdown/insights/skift-global-forum-battling-permanxiety-by-balancing-technology-humanity/index.html.md): Skift Global Forum: Battling “Permanxiety” by Balancing Technology & Humanity - [Zehnder Helps "Piccadilly To Go" Get Moving](https://www.wearez.com/markdown/insights/zehnder-helps-piccadilly-to-go-get-moving/index.html.md): Zehnder partnered with Piccadilly as their agency of record. Since then we’ve worked together to evolve the look of their restaurants to reflect the fresh flavor of the food as well as launch online o - [Spotify or Pandora: Will AdsWizz Renew Pandora's Charm?](https://www.wearez.com/markdown/insights/spotify-pandora-will-adswizz-renew-pandoras-charm/index.html.md): If you've been living under a rock, we'll get you up to speed: streaming audio is massively popular, and it's a great way to reach consumers where they're at. This naturally leads clients to ask which - [What the September Storms Can Teach Your Business About Crisis](https://www.wearez.com/markdown/insights/what-the-september-storms-can-teach-your-business-about-crisis/index.html.md): What the September Storms Can Teach Your Business About Crisis Communications - [What is a KPI & Why Should You Care?](https://www.wearez.com/markdown/insights/what-kpi-why-should-care/index.html.md): With the right Key Performance Indicators (KPIs), your company can make progress toward achieving its objectives. - [5 Reasons Why (And 5 Ways How) to Use Pinterest](https://www.wearez.com/markdown/insights/5-reasons-why-5-ways-how-use-pinterest/index.html.md): More than 445 million people use Pinterest each month, looking to share and discover. And with 3/4 of weekly Pinterest users saying they’re always shopping thanks to the platform’s continuous scrollin - [5 Lessons We Learned from Mad Men](https://www.wearez.com/markdown/insights/5-things-we-learned-from-mad-men/index.html.md): What have seven seasons of Mad Men taught us? Many things, including that it’s never a good idea to drink before 10 a.m. or hide your identity. Since this show has come to an official end, we offer fi - [Zehnder + Teslasuit Part 3: Sports, Healthcare, and Entertainment](https://www.wearez.com/markdown/insights/teslasuit-part-3-sports-healthcare-entertainment/index.html.md): We discovered Teslasuit at the 2019 Consumer Electronics Show in Las Vegas and partnered with them soon after. We are happy to say we’ll be reporting from the show once again this year to bring you more news and ideas from Teslasuit and other companies on the forefront of technology. Stay tuned to Zehnder Insights for more on the latest from CES 2020. - [Liquor Industry Marketing Strategy: Mix Up the Perfect Marketing Cocktail for Your Brand](https://www.wearez.com/markdown/insights/liquor-industry-marketing-strategy-mix-up-the-perfect-marketing-cocktail-for-your-brand/index.html.md): Liquor Industry Marketing Strategy: Mix Up the Perfect Marketing Cocktail for Your Brand - [Flexing Our Business Intelligence Muscle – Education Edition](https://www.wearez.com/markdown/insights/flexing-our-business-intelligence-muscle-education-edition/index.html.md): Zehnder's Business Strategy team was engaged to consult with the information technology office of a major public university's medical school. - [Using Google Analytics to Demonstrate ROI and Optimize Marketing Strategy](https://www.wearez.com/markdown/insights/using-google-analytics-to-demonstrate-roi-and-optimize-marketing-strategy/index.html.md): Whether you’re a director of marketing or owner of a brand, combing through loads of data and analyzing the results of your online campaigns can be overwhelming and time-consuming. We're here to help. - [New Year Brings New Opportunity for Crisis Planning](https://www.wearez.com/markdown/insights/new-year-brings-new-opportunity-for-crisis-planning/index.html.md): We've put together a list of best practices brands should follow when developing their crisis management plans. - ['PR' Doesn't Stand for Press Release](https://www.wearez.com/markdown/insights/pr-doesnt-stand-for-press-release/index.html.md): Defining your company’s brand begins with an authentic story to tell. The way that story gets told is equally important. - [Crisis Communication 101](https://www.wearez.com/markdown/insights/crisis-communication-101/index.html.md): In the words of Warren Buffet, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” These days, this sentiment rings truer than - [5 Ways to Make the Most of Your Leftover 2017 Marketing Budget](https://www.wearez.com/markdown/insights/5-ways-make-most-your-leftover-2017-marketing-budget/index.html.md): Believe it or not, having excess budget at the end of the year can present a problem for some marketers. If you’re in a “use it or lose it” situation, want to make the most of tax-advantageous opportu - [Top Trends We Learned at CES](https://www.wearez.com/markdown/insights/top-trends-we-learned-at-ces/index.html.md): Top Trends We Learned at CES - [Cool Breeze: With brand activations, Zehnder does the job beginning to end.](https://www.wearez.com/markdown/insights/cool-breeze-with-brand-activations-zehnder-does-job-beginning-end/index.html.md): Handing out samples is usually the easiest way to give customers a taste of your product. That’s not easy, though, when your product is an intangible experience. Visit South Walton, the marketing arm - [CCPA will change the legal landscape with consumers’ electronic data.](https://www.wearez.com/markdown/insights/california-consumer-privacy-act-will-change-legal-landscape-with-consumers-electronic-data-here-s-what-you-need-know/index.html.md): Remember the European Union’s General Data Protection Regulation? It created new rules for companies doing business there in how they protect consumers’ personal electronic data. - [Human-Centered Design: Why User Personas are Important to Brand Development](https://www.wearez.com/markdown/insights/human-centered-design-why-user-personas-are-important-to-brand-development/index.html.md): Despite living in the “digital age,” there are still many industries and companies using outdated technologies or marketing methods. Whether it be outdated websites, a lack of e-commerce, or a lack of - [SEO and AI: Navigating an Evolving Landscape](https://www.wearez.com/markdown/insights/seo-ai-navigating-evolving-landscape/index.html.md): The number one goal of search engine optimization? Reaching the right audience with the right content at the right time. The aim is still the same, but the targets are shifting. Here’s how: - [Behind The Scenes: Tourism Photo and Video Shoots](https://www.wearez.com/markdown/insights/behind-scenes-tourism-photo-video-shoots/index.html.md): See how Zehnder creates compelling tourism campaigns through scenic shots, authentic talent, and on-set problem-solving from concept to completion. - [Banks and Customers: Do They Really Have Relationships? Zehnder Turns the Question Around And Finds a Few Surprises](https://www.wearez.com/markdown/insights/banks-customers-do-they-really-have-relationships-zehnder-turns-question-around-finds-few-surprises/index.html.md): In a post-digital world, retail bankers realize the future of their industry is not one of pure technology. While smartphones and websites certainly have changed the banking landscape, research shows - [Shared Success: Celebrating the 1-Year Anniversary of our Employee Stock Ownership Plan (ESOP)](https://www.wearez.com/markdown/insights/shared-success-celebrating-1-year-anniversary-our-employee-stock-ownership-plan-esop/index.html.md): In 1996, Zehnder Communications was founded with the vision that creativity and strategy shouldn’t be siloed – they should enhance each other. - [Brace Your Brand for the 10,000-Character Tweet](https://www.wearez.com/markdown/insights/brace-your-brand-for-10-000-character-tweet/index.html.md): You might have heard rumors that Twitter is about to expand beyond its signature 140-character limit — some predict the platform may allow as many as 10,000 characters within the next few months. - [Fujifilm Festival 2017: 2 Days to Become a Better Photographer](https://www.wearez.com/markdown/insights/fujifilm-festival-2017-2-days-to-become-a-better-photographer/index.html.md): The ability to create better imagery for clients is endlessly important, especially in the age of social media and a constant flow of content. - [Redefining the Role of an Agency: Zehnder Takes On a Murder Mystery](https://www.wearez.com/markdown/insights/zehnder-takes-on-a-murder-mystery/index.html.md): Redefining the Role of an Agency: Zehnder Takes On a Murder Mystery - [2019 Influencer Marketing Trends to Know](https://www.wearez.com/markdown/insights/2019-influencer-marketing-trends-know/index.html.md): For agencies and PR pros, influencer marketing has become one of the most widely used and cost-effective marketing strategies for brands looking to make a splash in the digital space. Although a valua - [Zehnder + Teslasuit Part 1](https://www.wearez.com/markdown/insights/zehnder-teslasuit-part-1/index.html.md): You might remember us telling you about Teslasuit, a haptic suit company we met on our visit to the Consumer Electronics Show this year. Teslasuit is on the cutting edge of wearable technology with a - [4 Ways Facebook Reactions Change the Marketing Landscape — and 1 Way They Don't](https://www.wearez.com/markdown/insights/facebook-reactions-changes-for-brands-marketers/index.html.md): Learn how Facebook Reactions will (and won’t) change the marketing landscape - [Concerned about online security? Be careful to avoid this mistake.](https://www.wearez.com/markdown/insights/concerned-about-online-security-be-careful-to-avoid-this-mistake/index.html.md): Concerned about online security? Be careful to avoid this mistake. The internet has long been a trusting and insecure place. - [Account Services – A Jack of All Trades](https://www.wearez.com/markdown/insights/a-jack-of-all-trades/index.html.md): In Account Service, we focus on being a “jack of all trades” within our business. We have to be business-minded and look for the best outcomes for both the client and the agency. - [Instagram Launches YouTube Competitor – IGTV](https://www.wearez.com/markdown/insights/instagram-launches-youtube-competitor-igtv/index.html.md): On June 20th, at a press event in San Francisco, Instagram announced two massive updates. First, the Facebook-owned social media platform now has over 1 BILLION monthly active users! Secondly, and per - [Your company’s brand activations are about to change. Here’s why.](https://www.wearez.com/markdown/insights/your-company-s-brand-activations-are-about-change-here-s-why/index.html.md): Have you grown comfortable with activations that promote your brand? It’s still a relevant tactic, but the landscape is shifting. Companies are moving to occasion-based marketing, and it’s tailor-made - [Artificial Intelligence in Marketing](https://www.wearez.com/markdown/insights/artificial-intelligence-in-marketing/index.html.md): In today's world, artificial intelligence isn't just a buzzword - it's a driving force reshaping the way we work. - [Is Your Website ADA-Compliant? Find Out Now (& Avoid Legal Fees)](https://www.wearez.com/markdown/insights/is-your-website-ada-compliant-find-out-now-avoid-legal-fees/index.html.md): Is my site ADA compliant? Scan your website now to check your level of compliance for free. - [Is Your Website an Asset or a Liability? 8 Signs It's Time for an Upgrade (or a Complete Overhaul)](https://www.wearez.com/markdown/insights/your-website-asset-liability-8-signs-its-time-for-upgrade-complete-overhaul/index.html.md): Discover if your outdated website is costing your business. Learn 8 key signs it's time for a modern upgrade to boost leads, sales, SEO, and user experience. - [What’s Broken in Brand-Building – And How to Fix It](https://www.wearez.com/markdown/insights/what-s-broken-in-brand-building-how-fix-it/index.html.md): In a distracted, algorithm-driven world, traditional branding strategies are destined to fail. Here’s what to do instead. - [Integrated Communications for the Always-On World](https://www.wearez.com/markdown/insights/integrated-communications-for-always-on-world/index.html.md): Discover how Zehnder is expanding its social media and public relations capabilities with a new Integrated Communications Department - [Calming the Chaos: How We’re Fusing PR, Social Media, and Strategy to Build Audience Trust](https://www.wearez.com/markdown/insights/calming-chaos-how-we-re-fusing-pr-social-media-strategy-build-audience-trust/index.html.md): Unify PR and social media into one powerful marketing strategy. Eliminate messaging gaps, strengthen brand consistency, and build lasting audience trust. - [Empowering Bank Customers Against Evolving AI Fraud](https://www.wearez.com/markdown/insights/empowering-bank-customers-against-evolving-ai-fraud/index.html.md): AI is changing the face of banking fraud. Zehnder is responding with interactive simulators to prepare customers for real-world scam scenarios. - [Your Bank Already Has the Advantage. AI Is How You Scale It.](https://www.wearez.com/markdown/insights/your-bank-already-has-advantage-ai-how-you-scale-it/index.html.md): Learn how banking automation is reinventing personalization in business banking and beyond. - [The Future of AI in Hospitality: 4 Innovation Strategies That Work](https://www.wearez.com/markdown/insights/future-ai-in-hospitality-4-innovation-strategies-that-work/index.html.md): AI is changing the way people book travel. Brands that want to stay on top need to know how to build an AI-driven content strategy for hotel marketing. - [Tourism Crisis Management: A Guide to Preparing, Executing & Finding Positives](https://www.wearez.com/markdown/insights/tourism-crisis-management-guide-preparing-executing-finding-positives/index.html.md): Do you have a crisis management game plan? Zehnder Communications shares insight on how to handle a crisis in the tourism industry with these time-tested techniques. - [The 8-Point Guide to Crisis Management](https://www.wearez.com/markdown/insights/8-point-guide-crisis-management/index.html.md): Learn how a crisis management plan can transform a moment of challenge into an opportunity to build trust, strengthen your brand, and create new partnerships. - [Authentic Brand Building in the World of AI](https://www.wearez.com/markdown/insights/authentic-brand-building-in-world-ai/index.html.md): Learn how to use AI responsibly so you can build a brand that consumers trust without losing your unique voice in the process. ## Services - [Digital Development](https://www.wearez.com/markdown/services/digital-development/index.html.md): Using leading edge technology, our programmers and designers build custom websites that exceed industry standards. Safe, secure and mobile responsive, we can integrate API systems that link your business intelligence with your 24/7 employee. - [PR / Crisis Communications](https://www.wearez.com/markdown/services/pr-crisis-communications/index.html.md): Every company has a story to tell. Zehnder’s integrated communications team delivers yours to the audiences that matter most. We focus on strategic coverage and genuine relationships with news media to reinforce your existing marketing and engage your brand audience in meaningful ways, especially during times of crisis. - [Media](https://www.wearez.com/markdown/services/media/index.html.md): Our team of media planners, buyers and strategists plan and activate integrated, results-driven campaigns that incorporate a multi-touch, full-funnel approach to reaching precise target audiences across all channels and platforms. With in-house digital programmatic capabilities, we monitor, optimize and measure results in real time to bring the highest return on our clients’ marketing investments. - [Analytics & Artificial Intelligence](https://www.wearez.com/markdown/services/analytics/index.html.md): Make sure you are using your data the right way. Our Agile Analytics processes seek out actionable insights in real-time that allow your brand to react to changing sentiment in the moment. We don’t deliver reports; we use interactive dashboards to bring your data to life. - [Creative](https://www.wearez.com/markdown/services/creative/index.html.md): As artists, musicians, writers and photographers, our creative department has everything your brand needs in-house. It doesn’t stop there. This talented team expertly fits mind-blowing visual experiences with successful marketing strategies. - [Social Media](https://www.wearez.com/markdown/services/social-media/index.html.md): Always in step with technology and algorithm changes, our integrated communications team unifies public relations and social media strategies, keeping an ear to the ground to serve up unique, branded content across every channel. Whether your audience is engaging on social platforms, consuming digital content, or following traditional news sources, Zehnder builds comprehensive, strategic plans that blend all media platforms to align with your immediate and long-term objectives. - [Influencer Marketing](https://www.wearez.com/markdown/services/influencer-marketing/index.html.md): At Zehnder, we’ve been doing influencer marketing since before it was a buzzword. We know reaching your brand goals is about more than finding your audience –– it’s about speaking to them in their language, with a voice that cuts through the clutter. Ready to go beyond the algorithm and start trending in real life? - [Digital Marketing](https://www.wearez.com/markdown/services/digital-marketing/index.html.md): Digital marketing doesn’t stop at your website. That strategy extends into everything your customers do online and how you interact with them. From internal newsletters to automated e-commerce retargeting, we bring your total digital world together. - [Brand Strategy](https://www.wearez.com/markdown/services/brand-strategy/index.html.md): Whether you're getting your start-up off the ground or looking to refine your corporate strategies, we can help build a long-lasting brand built on research and award-winning design.