Zehnder Communications, Inc

“Feed Louisiana Love” Celebrity Food Drive

Under the support of Feeding America, Feeding Louisiana serves as a unified voice for Louisiana’s hungry. The organization provides short-term food relief while seeking long-term solutions to hunger through advocacy, education, and leadership.

Industry

Food & Beverage

Services

Creative

Digital Development

Digital Marketing

Media

Social Media

Influencer Marketing

The Challenge

As Louisiana grappled with COVID-19, demand for meals increased. At the same time, food banks experienced a drop in retail donations along with declining volunteer numbers. Feeding America partnered with Zehnder and Louisiana’s five food banks to implement a statewide grass-roots campaign that would bring attention and urgency to hunger issues in the state.

The Strategy

During the first month of quarantine, Zehnder collaborated with California Artists Agency to reach out to celebrities with Louisiana roots. Everyone from country music star Hunter Hayes to actor Tyler Perry participated in the “Feed Louisiana Love” campaign through live Facebook videos, social posts, and personal monetary donations.

To bolster the effort, Zehnder launched a custom campaign microsite in 10 days to receive donations and created a real-time dashboard to monitor success. To keep the buzz going, we also developed a compilation video highlighting celebrity testimonials sharing the importance of the initiative.

The Results

$141,297

raised for the five food banks of Louisiana

565,188

total meals over three months

More About Feeding Louisiana

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Dive in with Z

Zehnder is always on the lookout for great collaborators. From clients aspiring to drive sustainable growth to fresh talent hoping to join the team, we welcome you to drop us a line. We’ll be in touch!