Industry
Services
The Challenge
While it made sense for the LFF brand to be part of the Game experience for media, attendees, and fans, the budget for an NFL-level sponsorship was not in the cards. Zehnder proposed a variety of non-traditional marketing strategies before, during, and after the event to supplement the client's existing Host Committee involvement. The goal was to ensure fans from near and far recognized Louisiana Fish Fry as the go-to product for creating authentic Louisiana flavor at home.
The Strategy
Zehnder executed a mix of traditional and unconventional tactics to make the campaign pop. Branded crawfish hats and bandanas were distributed throughout the city, with fans – including former NFL player and Louisiana Fish Fry ambassador Marcus Spears – eagerly sporting the merchandise. To amplify the impact, Zehnder implemented paid and organic media while launching a new brand website in time to promote the Big Game.
The Results
Louisiana Fish Fry’s presence during the Super Bowl was a resounding success, leading to significant client satisfaction and a notable increase in brand awareness in the New Orleans, Philadelphia, and Kansas City markets.
Dive in with Z
Zehnder is always on the lookout for great collaborators. From clients aspiring to drive sustainable growth to fresh talent hoping to join the team, we welcome you to drop us a line. We’ll be in touch!
