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Effective Date: 22-Jun-2023
Last Updated: 22-Jun-2023

What are cookies?

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

 

How do we use cookies?

As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

 

Website and lead tracking cookies

 

Necessary

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

CookieDurationDescription
cookieyes-consent1 yearCookieYes sets this cookie to remember users' consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors.
_GRECAPTCHA5 months 27 daysGoogle Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed.
JSESSIONIDsessionNew Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application.

 

Functional

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

CookieDurationDescription__cf_bm30 minutesCloudflare set the cookie to support Cloudflare Bot Management.lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.UserMatchHistory1 monthLinkedIn sets this cookie for LinkedIn Ads ID syncing.li_gc5 months 27 daysLinkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.

 

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

CookieDurationDescription
_gcl_au3 monthsGoogle Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_gid1 dayGoogle Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
_gat_UA-*1 minuteGoogle Analytics sets this cookie for user behaviour tracking.
ln_or1 dayLinkedin sets this cookie to registers statistical data on users' behaviour on the website for internal analytics.
_fbp3 monthsFacebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
AnalyticsSyncHistory1 monthLinkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.
vuid1 year 1 month 4 daysVimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.
CONSENT2 yearsYouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.

 

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

CookieDurationDescription
_gat1 minuteGoogle Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.

 

Advertisement

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

CookieDurationDescription
__ss1 dayThis cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.
__ss_referrer1 hourThis cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.
koitk1 year 1 month 4 daysThis cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.
test_cookie15 minutesdoubleclick.net sets this cookie to determine if the user's browser supports cookies.
__ss_tk1 year 1 month 4 daysThis cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.
li_sugr3 monthsLinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
bcookie1 yearLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
pa_uid1 year 1 month 4 daysPerfect Audience sets this cookie for advertising purposes based on user behaviour data.
bscookie1 yearLinkedIn sets this cookie to store performed actions on the website.
pa_twitter_ts1 year 1 month 4 daysPerfect Audience sets this cookie to collect information about how visitors use the website.
pa_openx_ts1 year 1 month 4 daysPerfect Audience sets this cookie to collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog.
pa_yahoo_ts1 year 1 month 4 daysPerfect Audience sets this cookie to collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog.
pa_rubicon_ts1 year 1 month 4 daysPerfect Audience sets this cookie to collect information about how visitors use the website.
pa_google_ts1 year 1 month 4 daysPerfect Audience sets this cookie to collect information about how visitors use the website.
uuid23 monthsThe uuid2 cookie is set by AppNexus and records information that helps differentiate between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment.
IDE1 year 24 daysGoogle DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
A31 yearYahoo set this cookie for targeted advertising.
personalization_id1 year 1 month 4 daysTwitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
anj3 monthsAppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners.
IDSYNC1 yearYahoo sets this cookie to identify if the cookie data needs to be updated in the visitor's browser. This is determined through third-party ad-serving companies.
pa_crosswise_ts1 year 1 month 4 daysPerfect Audience sets this cookie to collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog.
YSCsessionYoutube sets this cookie to track the views of embedded videos on Youtube pages.
VISITOR_INFO1_LIVE5 months 27 daysYouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
fr3 monthsFacebook sets this cookie to show relevant advertisements by tracking user behaviour across the web, on sites with Facebook pixel or Facebook social plugin.

 

Manage cookie preferences

You can change your cookie preferences any time by clicking the above button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using any other web browser, please visit your browser’s official support documents.

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