Zehnder Hired as Agency of Record for Piccadilly Restaurants LLC

Zehnder Communications, a fully integrated advertising agency and public relations firm with offices in Louisiana and Tennessee, is now the agency of record for Piccadilly Restaurants LLC. Effective May 1, Zehnder handles all creative, media and strategic services for Piccadilly, one of the Southeast’s most recognizable brands.

Opening its first restaurant in 1932, Piccadilly now has 60 locations in 11 Southeast states. The wide menu focuses on fresh-made, homestyle cooking served cafeteria style. In addition, the company has 80 food-service centers that provide meals for schools, senior centers, and business and medical parks, as well as for disaster recovery workers.

The partnership with Piccadilly continues Zehnder’s work over the years with a number of regional clients in the food-service industry, including Burger King, Galatoire’s, Stevi B’s Pizza Buffet, Zea Rotisserie & Grill, SWEGS Kitchen, Gulf Coast Seafood and Louisiana Seafood.

“Many members of our staff grew up eating at Piccadilly, so we know first hand how much cache the brand has,” says Zehnder Communications CEO Jeff Zehnder. “We’re very proud to help make new generations aware of how great this classic food is.”

Initial projects for Piccadilly are underway at the Zehnder offices. We've made sure to taste test every menu item, too.