Bally’s Baton Rouge Casino and Hotel
Belle of Baton Rouge underwent a remarkable transformation into Bally’s Baton Rouge Casino and Hotel, celebrating the grand opening of its new entertainment complex in late 2025. With a 25,000-square-foot casino floor complete with over 800 slot machines, 22 live table games, and a full sportsbook, this reimagined Bally’s wasn’t just reopening its doors, it was revitalizing a long-dormant area of downtown Baton Rouge and reimaging what entertainment looks like.
Zehnder’s Role
Zehnder partnered with Bally’s to introduce their new brand, creating an ironclad community relations strategy to build community goodwill while drumming up excitement with a local media engagement strategy. After connecting with reporters and lifestyle publications across the state, the launch was an overwhelming success and positively moved the needle for Bally’s global brand.
By The Numbers
- Full local media turnout: All major local broadcast and print news media were in attendance, plus a key statewide lifestyle mag and a national industry publication.
- 38 earned media hits
- 7,399,298 unique views
- 93.9% share of voice
