Burger King

Food & Beverage

Originally known as Insta-Burger King, BURGER KING® first opened its doors in 1954 in Jacksonville, Florida. Founders Keith G. Cramer and his stepfather, Matthew Burns, were inspired by the McDonald brothers’ flagship store in San Bernardino, California. Over 70 years later, the chain is still serving up its popular burgers and fries around the world.

Zehnder’s Role

From highlighting a Jacksonville BURGER KING® franchise’s hometown pride with a heritage-focused campaign to spearheading the Campaign For Your Cause™ initiative in Baton Rouge and New Orleans, Zehnder leveraged the brand’s momentum to drive media coverage and boost customer engagement.

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Burger King’s Heritage Campaign

Can an international chain stay true to its hometown roots? Originally known as Insta-Burger King, BURGER KING® first opened its doors in 1954 in Jacksonville, Florida. Founders Keith G. Cramer and his stepfather, Matthew Burns, were inspired by the McDonald brothers’ flagship store in San Bernardino, California. Over 70 years later, the chain is still serving up its popular burgers and fries around the world.

Brand Strategy

Creative

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