Fireball
Food & Beverage
Fireball Whisky is a cinnamon whisky that “tastes like heaven, burns like hell,” and you’ve probably heard of it. Produced by the Sazerac Company and distributed around the globe, Fireball is now one of the top-selling whisky brands in the United States. But that was far from the case in the beginning.
Zehnder began marketing Fireball in 2010, when the drink was virtually unknown. We helped Sazerac introduce the product to consumers in key U.S. markets and made it a go-to shot in bars domestically and internationally. We also handled social media strategy and content development, experiential marketing, website, and mobile app development for the brand over five years.
Let's CollaborateGet In Touch
