Hotel Vinache
As part of Crescent Hotels & Resorts’ “Latitudes” collection, Hotel Vinache is an elevated lifestyle stay in the heart of downtown New Orleans. Located at 1300 Canal Street, the property was formerly known as B Hotel on Canal.
Zehnder’s Role
When Crescent Hotels & Resorts purchased the property formerly known as B Hotel on Canal at 1300 Canal Street, it needed a new name and boutique hotel branding to match its new ownership.
That’s where Zehnder, a full-service New Orleans creative agency, entered the picture. The existing brand lacked a clear sense of identity and local connection, so we built it from scratch.
Crescent needed a fully realized hotel brand identity that would resonate with modern travelers while honoring the property’s iconic location. We started digging into Canal Street’s history and tapped into its little-known origin story as the foundation for the new brand. The property was reimagined as Hotel Vinache, paying homage to early 1800s French surveyor Joseph Antoine Vinache.
In addition to the name change, Zehnder brought the Hotel Vinache brand to life across a fully integrated ecosystem with deliverables including:
- Hotel logo rebranding and visual identity system
- Environmental and exterior hotel signage design
- Branded guest touchpoints such as key cards, bathrobes, and door hangers
- Sales collateral and branded communications
