Louisiana Economic Development
Louisiana Economic Development (LED) is the state agency responsible for strengthening Louisiana’s business environment and driving economic growth. Through strategic initiatives, business incentives, and workforce development programs, LED works to attract new investment, support the growth of existing businesses, and cultivate a diverse, competitive economy throughout the state. LED partners with local governments, regional organizations, and small business owners to foster innovation, promote entrepreneurship, and create high-quality jobs. With a focus on long-term, inclusive prosperity, they’re committed to positioning Louisiana as a premier destination for business and talent.
Zehnder's Role
Zehnder has partnered with Louisiana Economic Development across a wide range of initiatives, designing the SSBCI and Opportunity Louisiana websites to highlight Louisiana’s unique business advantages and executing standout campaigns like “It All Leads to Louisiana.” We’ve also played a key role in shaping and elevating LED’s brand, including everything from concept to execution for the successful “Come Home, Louisiana” campaign. Each element – from headlines and copy to creative design, video production, and licensing and placement of Marc Broussard’s song “Home” – was guided by Zehnder’s vision and direction. The result was a cohesive, emotionally resonant campaign that embodied both the heart and opportunities of Louisiana.
