Mississippi Power
Founded in 1925, Mississippi Power serves more than 188,000 customers across the Mississippi Gulf Coast, the Pine Belt, and Meridian. In the past 100 years, the company has dealt with a wide range of challenges, including ever-increasing regulatory oversight, increased demand for power and added infrastructure, heightened environmental awareness, and rapid technology advances.
Zehnder’s Role
Zehnder partnered with Mississippi Power soon after the brand became a part of the world’s largest utility holding entity, the Southern Company. With the financial strength to invest in infrastructure expansion, Mississippi Power needed to drive growth without sacrificing its hometown identity. Zehnder created a multi-faceted marketing campaign designed to increase favorability, perceived value, and energy efficiency awareness among its existing customers, building positive association through community goodwill.
