Ocala/Marion County Florida
Travel & Hospitality
Located in central Florida, Ocala/Marion County is “Florida’s Natural Wonder”. From stunning scenery to world-class equestrian attractions, this unique city is one of Florida’s true hidden gems. Whether you want to soar above treetops on a zipline or gallop through fields on the back of award-winning thoroughbreds, this destination has something for everyone.
Zehnder's Role
Zehnder partnered with the Tourist Development Department of Marion County to rebrand Ocala/Marion County, Florida, differentiating it from other destinations in the area. Zehnder developed brand positioning and key messaging while crafting language for tourist development initiatives.
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