Rock N Roll Sushi
Established in 2010 in Mobile, Alabama, Rock N Roll Sushi is the country's original (and only) full-service American-style sushi chain. Founded on great food and rock ‘n’ roll, the brand has grown to more than 70 locations across 12 states, predominantly in the southeast, and it is projected to grow to more than 250 locations by 2028. The restaurant’s dine-in, takeout, online ordering, and catering menus consist of a variety of sushi options, including baked and fried, for “sushi-curious” customers who may have otherwise never tried sushi or may not like raw fish.
Zehnder’s Role
Zehnder was challenged to breathe new life into the Rock N Roll Sushi while maintaining its current identity, helping the brand stand out and become customers’ first choice when going out to eat. Zehnder turned up the volume on their brand voice with cutting-edge digital tactics, reminding existing customers to return and creating FOMO among new prospects. From digital campaigns to SEO strategies, we kept Rock N Roll Sushi at the forefront of consumers’ minds and search results.
