Industry
Services
The Challenge
Rock N Roll Sushi is a one-of-a-kind concept that is constantly innovating. While the delicious food and upbeat atmosphere speak for themselves, Americans have shifted their spending away from eating out over the past few years. In a saturated, competitive market, how does Rock N Roll Sushi stand out and become customers’ first choice when going out to eat? Zehnder was charged with amplifying the brand while maintaining its current identity.
The Strategy
With Rock N Roll’s adopted brand voice in hand, Zehnder sought out unique ways to turn up the volume – reminding existing customers to return and creating FOMO among new prospects. Broadcasting the brand voice with cutting-edge digital tactics, Zehnder’s team positioned Rock N Roll Sushi as the inarguable solution to a rockin’ lunch or dinner. Innovative media solutions and scroll-stopping image and video content helped promote limited-time offers and “craveability.” Digital campaigns drove consumers to the website, where they were met with mouthwatering menu images and a store locator map. Prioritizing SEO strategy, we ensured Rock N Roll’s content was at the forefront of search results and that all web listings exceeded the standard. We also prioritized franchise development by driving attention to benefits like a waived franchising fee for Veterans during November.
The Results
Dive in with Z
Zehnder is always on the lookout for great collaborators. From clients aspiring to drive sustainable growth to fresh talent hoping to join the team, we welcome you to drop us a line. We’ll be in touch!
