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Insights

Research and innovation are what keep us – and our clients – ahead of the curve. Read our latest posts for key insights into emerging advertising trends and technologies.

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How to Get Started with Influencer Marketing

How to Get Started with Influencer Marketing

3/30/23

In today’s innovative digital media space, influencer marketing is a key component of a well-rounded strategy. Once a vanguard for...

Video Marketing: Is this missing from your strategy?

Video Marketing: Is this missing from your strategy?

1/20/23

When was the last time you browsed the internet without scrolling past a video? It’s probably been a while. Video marketing is...

Getting Ready for Google Analytics 4: Your Guide to GA4

Getting Ready for Google Analytics 4: Your Guide to GA4

1/19/23

Web analytics are the backbone of any effective marketing strategy. And without information and metrics to measure performance, it’s almost...

Digital Marketing Analytics 101: Why it's Important

Digital Marketing Analytics 101: Why it's Important

12/20/22

Effective marketing is data-driven. Digital marketing analytics not only measure success but also form the basis of actionable and business-driven...

Programmatic Marketing Is Here and Now

Programmatic Marketing Is Here and Now

12/20/22

Unless you’ve been under a rock, you know that programmatic marketing is the future of digital advertising. But what is...

Social Media Marketing vs Content Marketing

Social Media Marketing vs Content Marketing

12/16/22

Today, most digital marketing campaigns combine different strategies to create a cohesive plan. However, when it comes to Social Media...

The Evolving Face of Marketing 2022

The Evolving Face of Marketing 2022

1/27/22

When it comes to a new year, marketing is no different from most aspects of our day-to-day lives. ...

Tracking the Unanticipated in Real Time

Tracking the Unanticipated in Real Time

7/20/21

The past year and a half has been an unprecedented case study in the mass adoption of new technologies in...

New Year Brings New Opportunity for Crisis Planning

New Year Brings New Opportunity for Crisis Planning

1/5/21

We've put together a list of best practices brands should follow when developing their crisis management plans. ...

Public Relations

Creativity Connects

Creativity Connects

11/23/20

From the way we communicate to the way we’ve arranged our offices, Zehnder has made creative strategy a cross-pollinating process....

Thoughts & Ideas

Tourism will come back. Until then, focus on what needs attention right now.

Tourism will come back. Until then, focus on what needs attention right now.

11/9/20

2020 was supposed to be a banner year for travel and tourism. A few months in, the global pandemic halted...

Thoughts & Ideas

TikTok for Brands: What You Need to Know

TikTok for Brands: What You Need to Know

9/9/20

Unless you’re living under a rock, you know that there’s been a ton of news surrounding social media app TikTok...

Thoughts & Ideas

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Welcome to
Mission Control

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