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Research and innovation are what keep us – and our clients – ahead of the curve. Read our latest posts for key insights into emerging advertising trends and technologies.

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Digital Marketing Analytics 101: Why it's Important

12/20/22

Effective marketing is data-driven. Digital marketing analytics not only measure success but also form the basis of actionable and business-driven...

Programmatic Marketing Is Here and Now

12/20/22

Unless you’ve been under a rock, you know that programmatic marketing is the future of digital advertising. But what is...

Social Media Marketing vs Content Marketing

12/16/22

Today, most digital marketing campaigns combine different strategies to create a cohesive plan. However, when it comes to Social Media...

Content

Marketing

Social Media

The Evolving Face of Marketing 2022

1/27/22

When it comes to a new year, marketing is no different from most aspects of our day-to-day lives. ...

Tracking the Unanticipated in Real Time

7/20/21

The past year and a half has been an unprecedented case study in the mass adoption of new technologies in...

New Year Brings New Opportunity for Crisis Planning

1/5/21

We've put together a list of best practices brands should follow when developing their crisis management plans. ...

Public Relations

Creativity Connects

11/23/20

From the way we communicate to the way we’ve arranged our offices, Zehnder has made creative strategy a cross-pollinating process....

Tourism will come back. Until then, focus on what needs attention right now.

11/9/20

2020 was supposed to be a banner year for travel and tourism. A few months in, the global pandemic halted...

TikTok for Brands: What You Need to Know

9/9/20

Unless you’re living under a rock, you know that there’s been a ton of news surrounding social media app TikTok...

In the COVID era, email marketing can keep restaurants connected with customers.

8/21/20

As technology goes, email might seem a little mature. After all, we’ve been using it for about a quarter-century now....

Telehealth Benefits Consumers and Your Bottom Line

8/3/20

Is your group not offering telehealth? You could be missing an opportunity to improve consumers’ health, along with a vital...

The Future of Banking Requires a New Perspective, and it Starts with Digital Engagement

8/3/20

A few months into the economic fallout from coronavirus, we see that no industry has been spared, and many of...

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