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Research and innovation are what keep us – and our clients – ahead of the curve. Read our latest posts for key insights into emerging advertising trends and technologies.

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2019 Influencer Marketing Trends to Know

2019 Influencer Marketing Trends to Know

1/31/19

For agencies and PR pros, influencer marketing has become one of the most widely used and cost-effective marketing strategies for...

Thoughts & Ideas

Public Relations

On the Cutting Edge at CES 2019, Part IV

On the Cutting Edge at CES 2019, Part IV

1/15/19

This is part 4 of our ongoing recap from CES. If you missed our previous recaps, click here for Day...

Thoughts & Ideas

Public Relations

On the Cutting Edge at CES 2019, Part III

On the Cutting Edge at CES 2019, Part III

1/11/19

Rob Hudak, our Creative Technologist, spent a few days at CES taking in cutting edge technology and thinking about how...

Thoughts & Ideas

Public Relations

On the Cutting Edge at CES 2019, Part II

On the Cutting Edge at CES 2019, Part II

1/10/19

Our wily Creative Technologist, Rob Hudak, was back for day 2 of the Consumer Electronics Show (CES) to see what’s...

Thoughts & Ideas

On the Cutting Edge at CES 2019, Part I

On the Cutting Edge at CES 2019, Part I

1/9/19

At Zehnder, we pride ourselves on being at the intersection of technology and marketing – we’re invested in parsing the...

Thoughts & Ideas

CCPA will change the legal landscape with consumers’ electronic data.

CCPA will change the legal landscape with consumers’ electronic data.

12/4/18

Remember the European Union’s General Data Protection Regulation? It created new rules for companies doing business there in how they...

Thoughts & Ideas

Cool Breeze: With brand activations, Zehnder does the job beginning to end.

11/21/18

Handing out samples is usually the easiest way to give customers a taste of your product. That’s not easy, though,...

Thoughts & Ideas

Your company’s brand activations are about to change. Here’s why.

11/5/18

Have you grown comfortable with activations that promote your brand? It’s still a relevant tactic, but the landscape is shifting....

Social Media and the Art of Conversation

Social Media and the Art of Conversation

8/21/18

If an ad paints a picture of your brand, social media gives it dimension and texture. Getting mentioned in a...

Thoughts & Ideas

Public Relations

Business Success Requires Business Strategy

Business Success Requires Business Strategy

8/14/18

Why would an ad agency have a business strategy team? Because success for your company is more than the sum...

Thoughts & Ideas

How solid is your crisis plan? Start with these 9 questions

How solid is your crisis plan? Start with these 9 questions

8/11/18

Odds are, your company doesn’t have a crisis plan. Even if you do, it’s likely inadequate or out of date,...

Thoughts & Ideas

Public Relations

Five SEO Basics You Were Too Embarrassed to Ask About

Five SEO Basics You Were Too Embarrassed to Ask About

7/21/18

If you have beginner-level questions about search engine optimization (SEO) that you’re too embarrassed to ask, here’s your chance to...

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