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Research and innovation are what keep us – and our clients – ahead of the curve. Read our latest posts for key insights into emerging advertising trends and technologies.

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Facebook: You Get What You Pay For

7/21/18

We’re guessing that you checked your Facebook News Feed today — and probably did yesterday. And the day before that....

Media

Social Media

5 Reasons Why (And 5 Ways How) to Use Pinterest

7/21/18

More than 445 million people use Pinterest each month, looking to share and discover. And with 3/4 of weekly Pinterest...

Social Media

Intent-Driven Advertising on Facebook: What You Need to Know

7/20/18

Digital advertisers rejoice: a new tool just came out that will take us one step closer to our audiences. Kenshoo,...

Thoughts & Ideas

Social Media

Which Comes First: Technology or the Idea?

7/20/18

Apparently, Yesterday just fell into Paul McCartney’s head one morning. He woke up, went to his piano, and composed the...

Thoughts & Ideas

ALS Ice Bucket Challenge

7/20/18

Ever wonder how impactful social media can be – especially when it comes to people actually pulling out their wallets?...

Thoughts & Ideas

Social Media

Innovation

Our Top Social Media Tools & Tips

7/20/18

Over the past two years, we've attended premier digital marketing events, including Nashville’s Social Media Tourism Symposium, Cleveland’s Content Marketing...

Social Media

Is Your Brand Ready for a Crisis? Ask Yourself These 10 Questions

7/20/18

When crisis strikes, it’s impossible not to have anxiety about the future. But what you shouldn’t have is regret about...

Thoughts & Ideas

Public Relations

5 Rules for Refreshing Your Website

7/20/18

Remember the strange and bizarre features of the early Internet days? Flash images, pop-up windows, clip art, and cheesy intro...

Marketing

5 Ways to Stand Out at an In-Person Event

7/20/18

A recent study showed that more than 70% of business leaders view in-person contact as the most effective form of...

Thoughts & Ideas

How to Craft a Smarter Google AdWords Campaign

7/20/18

Google’s online search-based advertising platform, known as AdWords, is an intimidating yet powerful tool for marketers to manage. AdWords allows...

Marketing

The Inbox is a Battlefield: Here’s How to Win

7/20/18

There’s a reason advertisers refer to your inbox as a battlefield. It’s a place where hundreds of personal, professional, and...

Marketing

Strategy

Digital

What is a KPI & Why Should You Care?

7/20/18

With the right Key Performance Indicators (KPIs), your company can make progress toward achieving its objectives. ...

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