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Research and innovation are what keep us – and our clients – ahead of the curve. Read our latest posts for key insights into emerging advertising trends and technologies.

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Successful Brand Strategy Tips for Marketers

7/20/18

It’s no secret that a solid brand strategy is the key to success — but when was the last time...

Marketing

Strategy

Verizon Acquired AOL: What it Says About the Future of Advertising

7/20/18

Verizon’s recent announcement that the company is purchasing AOL says quite a bit about the evolution of the media and...

Thoughts & Ideas

5 Lessons We Learned from Mad Men

7/20/18

What have seven seasons of Mad Men taught us? Many things, including that it’s never a good idea to drink...

Thoughts & Ideas

Listen Up! How Podcasts are Changing the Ad Industry

7/20/18

Did you listen to the podcast Serial? With more than 40 million estimated downloads to date, it’s clear that this...

Thoughts & Ideas

R.I.P. Adobe Flash. Here’s What it Means for Your Brand.

7/20/18

The world of online banner ads is experiencing a rebirth — or rather, a redesign. As popular web browsers and...

Using your Digital and Marketing Analytics to Boost Profits

7/20/18

Key Performance Indicator (KPI), Click-Through Rate (CTR), Bounce Rate, Conversions, Engagement, Cost per Click (CPC), Search Engine Optimization (SEO) –...

Analytics