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Insights

Research and innovation are what keep us – and our clients – ahead of the curve. Read our latest posts for key insights into emerging advertising trends and technologies.

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R.I.P. Adobe Flash. Here’s What it Means for Your Brand.

7/20/18

The world of online banner ads is experiencing a rebirth — or rather, a redesign. As popular web browsers and...

Using your Digital and Marketing Analytics to Boost Profits

Using your Digital and Marketing Analytics to Boost Profits

7/20/18

Key Performance Indicator (KPI), Click-Through Rate (CTR), Bounce Rate, Conversions, Engagement, Cost per Click (CPC), Search Engine Optimization (SEO) –...

Spotify or Pandora: Will AdsWizz Renew Pandora's Charm?

Spotify or Pandora: Will AdsWizz Renew Pandora's Charm?

7/16/18

If you've been living under a rock, we'll get you up to speed: streaming audio is massively popular, and it's...

Brace Your Brand for the 10,000-Character Tweet

7/16/18

You might have heard rumors that Twitter is about to expand beyond its signature 140-character limit — some predict the...

Don’t have a crisis plan? Competitors can’t wait until the next disaster hits your company.

Don’t have a crisis plan? Competitors can’t wait until the next disaster hits your company.

7/16/18

Your business isn’t controversial. You’re rarely affected by other industries or trends. Sure, a lot of things can go wrong,...

Public Relations

5 Ways to Make the Most of Your Leftover 2017 Marketing Budget

5 Ways to Make the Most of Your Leftover 2017 Marketing Budget

7/16/18

Believe it or not, having excess budget at the end of the year can present a problem for some marketers....

Thoughts & Ideas

Owning It: Why Our Agency Has Employee Shareholders

Owning It: Why Our Agency Has Employee Shareholders

7/16/18

When I started Zehnder 20 years ago, I was the only owner (and only employee). But even then, I knew...

Thoughts & Ideas

Craft Smarter, Better Content with this Undiscovered Tool

Craft Smarter, Better Content with this Undiscovered Tool

7/16/18

We all know that Google Analytics is a powerful tool to view how your brand’s audience interacts within your website....

Snapchat: Self-Destructing Photos that Can Build Your Brand

7/16/18

When Instagram launched in 2010, it was mostly used to share cat photos. Not too shortly after, brands like Starbucks...

Zehnder Helps "Piccadilly To Go" Get Moving

Zehnder Helps "Piccadilly To Go" Get Moving

7/11/18

Zehnder partnered with Piccadilly as their agency of record. Since then we’ve worked together to evolve the look of their...

Thoughts & Ideas

Instagram Launches YouTube Competitor – IGTV

Instagram Launches YouTube Competitor – IGTV

6/22/18

On June 20th, at a press event in San Francisco, Instagram announced two massive updates. First, the Facebook-owned social media...

Account Services – A Jack of All Trades

Account Services – A Jack of All Trades

6/4/18

In Account Service, we focus on being a “jack of all trades” within our business. We have to be business-minded...

Thoughts & Ideas

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