Insights

Research and innovation are what keep us – and our clients – ahead of the curve. Read our latest posts for key insights into emerging advertising trends and technologies.

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Marketing Trends to Watch in 2025

12/23/24

At the start of every new year, we make personal resolutions for the months ahead. Why not do the same...

Customer-Centric Marketing for the New Year

10/22/24

Boosting bottom lines and ramping up ROI might make your business look good on paper, but customer satisfaction is key...

Marketing

Strategy

Artificial Intelligence in Marketing

8/15/24

In today's world, artificial intelligence isn't just a buzzword - it's a driving force reshaping the way we work. ...

Influencer Marketing Magic: South Walton Unpacked

5/15/24

t Zehnder, we’ve been doing influencer marketing since before it was a buzzword. ...

Shared Success: Celebrating the 1-Year Anniversary of our Employee Stock Ownership Plan (ESOP)

4/11/24

In 1996, Zehnder Communications was founded with the vision that creativity and strategy shouldn’t be siloed – they should enhance...

Unlocking the Power of Voice Search: Why Optimizing Your Website is Essential

3/4/24

Once upon a time, the idea of asking an AI assistant for vacation recommendations was science fiction fantasy. ...

Beyond Security Measures: Banking Fraud Prevention

10/26/23

As artificial intelligence and technology become more advanced, so do thieves and scammers. In 2022 alone, the Federal Trade Commission...

Digital

Strategy

Is Your Website Failing You? 6 Signs It’s Time for a New Site

10/5/23

With advancements and rapidly changing trends in digital technology, digital marketing is constantly evolving. As new technologies emerge, so do...

B2B Content Marketing Trends

8/17/23

The B2B landscape is constantly evolving. If you want to capture your target audience’s attention, you have to stay ahead...

Threads vs. Twitter: Weaving a brand narrative

7/7/23

Move over, Twitter – there’s a new text-based conversation app in town. And like Facebook, Instagram, and WhatsApp, it’s made...

Innovation

Marketing

Social Media

Crisis Communication 101

5/9/23

In the words of Warren Buffet, “It takes 20 years to build a reputation and five minutes to ruin it....

Public Relations

Social Media as Lead Generation: Making Complex Topics Digestible

4/27/23

When topics get complicated, creating thumb-stopping content that audiences want to read can seem impossible. ...

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