Insights

Research and innovation are what keep us – and our clients – ahead of the curve. Read our latest posts for key insights into emerging advertising trends and technologies.

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5 Rules for Refreshing Your Website

7/20/18

Remember the strange and bizarre features of the early Internet days? Flash images, pop-up windows, clip art, and cheesy intro...

Marketing

5 Ways to Stand Out at an In-Person Event

7/20/18

A recent study showed that more than 70% of business leaders view in-person contact as the most effective form of...

Thoughts & Ideas

How to Craft a Smarter Google AdWords Campaign

7/20/18

Google’s online search-based advertising platform, known as AdWords, is an intimidating yet powerful tool for marketers to manage. AdWords allows...

Marketing

The Inbox is a Battlefield: Here’s How to Win

7/20/18

There’s a reason advertisers refer to your inbox as a battlefield. It’s a place where hundreds of personal, professional, and...

Digital

Marketing

Strategy

What is a KPI & Why Should You Care?

7/20/18

With the right Key Performance Indicators (KPIs), your company can make progress toward achieving its objectives. ...

Analytics

Digital

Strategy

7 Questions to Ask Yourself Before Hiring a Celebrity Endorser

7/20/18

It’s no secret that a celebrity endorsement – big or small – can prove worthy of its high price if...

Marketing

Public Relations

Thoughts & Ideas

3 Ways to Make Your Brand Mobile

7/20/18

Mobile devices have changed the way we live our lives. Now, more than ever, consumers expect brands to be mobile...

Digital

Marketing

Strategy

Successful Brand Strategy Tips for Marketers

7/20/18

It’s no secret that a solid brand strategy is the key to success — but when was the last time...

Marketing

Strategy

Verizon Acquired AOL: What it Says About the Future of Advertising

7/20/18

Verizon’s recent announcement that the company is purchasing AOL says quite a bit about the evolution of the media and...

Thoughts & Ideas

5 Lessons We Learned from Mad Men

7/20/18

What have seven seasons of Mad Men taught us? Many things, including that it’s never a good idea to drink...

Thoughts & Ideas

Listen Up! How Podcasts are Changing the Ad Industry

7/20/18

Did you listen to the podcast Serial? With more than 40 million estimated downloads to date, it’s clear that this...

Thoughts & Ideas

R.I.P. Adobe Flash. Here’s What it Means for Your Brand.

7/20/18

The world of online banner ads is experiencing a rebirth — or rather, a redesign. As popular web browsers and...

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