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Research and innovation are what keep us – and our clients – ahead of the curve. Read our latest posts for key insights into emerging advertising trends and technologies.

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7 Questions to Ask Yourself Before Hiring a Celebrity Endorser

7/20/18

It’s no secret that a celebrity endorsement – big or small – can prove worthy of its high price if...

Thoughts & Ideas

Marketing

Public Relations

3 Ways to Make Your Brand Mobile

7/20/18

Mobile devices have changed the way we live our lives. Now, more than ever, consumers expect brands to be mobile...

Marketing

Strategy

Digital

Successful Brand Strategy Tips for Marketers

7/20/18

It’s no secret that a solid brand strategy is the key to success — but when was the last time...

Marketing

Strategy

Verizon Acquired AOL: What it Says About the Future of Advertising

7/20/18

Verizon’s recent announcement that the company is purchasing AOL says quite a bit about the evolution of the media and...

Thoughts & Ideas

5 Lessons We Learned from Mad Men

7/20/18

What have seven seasons of Mad Men taught us? Many things, including that it’s never a good idea to drink...

Thoughts & Ideas

Listen Up! How Podcasts are Changing the Ad Industry

7/20/18

Did you listen to the podcast Serial? With more than 40 million estimated downloads to date, it’s clear that this...

Thoughts & Ideas

R.I.P. Adobe Flash. Here’s What it Means for Your Brand.

7/20/18

The world of online banner ads is experiencing a rebirth — or rather, a redesign. As popular web browsers and...

Using your Digital and Marketing Analytics to Boost Profits

7/20/18

Key Performance Indicator (KPI), Click-Through Rate (CTR), Bounce Rate, Conversions, Engagement, Cost per Click (CPC), Search Engine Optimization (SEO) –...

Analytics

Spotify or Pandora: Will AdsWizz Renew Pandora's Charm?

7/16/18

If you've been living under a rock, we'll get you up to speed: streaming audio is massively popular, and it's...

Brace Your Brand for the 10,000-Character Tweet

7/16/18

You might have heard rumors that Twitter is about to expand beyond its signature 140-character limit — some predict the...

Social Media

Don’t have a crisis plan? Competitors can’t wait until the next disaster hits your company.

7/16/18

Your business isn’t controversial. You’re rarely affected by other industries or trends. Sure, a lot of things can go wrong,...

Public Relations

Strategy

5 Ways to Make the Most of Your Leftover 2017 Marketing Budget

7/16/18

Believe it or not, having excess budget at the end of the year can present a problem for some marketers....

Thoughts & Ideas

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