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Research and innovation are what keep us – and our clients – ahead of the curve. Read our latest posts for key insights into emerging advertising trends and technologies.

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Instagram Launches YouTube Competitor – IGTV

6/22/18

On June 20th, at a press event in San Francisco, Instagram announced two massive updates. First, the Facebook-owned social media...

Account Services – A Jack of All Trades

6/4/18

In Account Service, we focus on being a “jack of all trades” within our business. We have to be business-minded...

Marketing

Strategy

Thoughts & Ideas

Using Google Analytics to Demonstrate ROI and Optimize Marketing Strategy

3/29/18

Whether you’re a director of marketing or owner of a brand, combing through loads of data and analyzing the results...

Analytics

Human-Centered Design: Why User Personas are Important to Brand Development

3/23/18

Despite living in the “digital age,” there are still many industries and companies using outdated technologies or marketing methods. Whether...

Flexing Our Business Intelligence Muscle – Education Edition

3/16/18

Zehnder's Business Strategy team was engaged to consult with the information technology office of a major public university's medical school....

Marketing

Strategy

Concerned about online security? Be careful to avoid this mistake.

2/9/18

Concerned about online security? Be careful to avoid this mistake. The internet has long been a trusting and insecure place....

Top Trends We Learned at CES

2/5/18

Top Trends We Learned at CES ...

Is Your Website ADA-Compliant? Find Out Now (& Avoid Legal Fees)

1/11/18

Is my site ADA compliant? Scan your website now to check your level of compliance for free. ...

Digital

Marketing

Strategy

Liquor Industry Marketing Strategy: Mix Up the Perfect Marketing Cocktail for Your Brand

11/10/17

Liquor Industry Marketing Strategy: Mix Up the Perfect Marketing Cocktail for Your Brand ...

What the September Storms Can Teach Your Business About Crisis

11/8/17

What the September Storms Can Teach Your Business About Crisis Communications ...

Public Relations

Redefining the Role of an Agency: Zehnder Takes On a Murder Mystery

11/3/17

Redefining the Role of an Agency: Zehnder Takes On a Murder Mystery ...

Innovation

Public Relations

Thoughts & Ideas

Keeping Your Brand Safe Online Isn’t Easy, and It’s About to Get More Complicated

10/26/17

If your company’s ads appear online, your rep has probably mentioned brand safety. ...

Media

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